HumanWare’s myReader Wows Industry Experts
October 22, 2005(Christchurch, New Zealand: 22nd October 2005) HumanWare was last night announced the winner of the Low Vision Equipment category at the prestigious Silmo d’Or Awards held in Paris.
The Silmo d’Or awards, now in their 12th year, reward creativity and recongise the most important innovations in the optics and eyeware fields. The awards are held annually in conjunction with the Silmo exhibition that attracts 1050 exhibitors and over 43,000 visitors during its 4-day duration.
The Silmo d’Or Awards were presented at the Silmo d’Or ceremony, in the surroundings of the Chateau de Versailles. Guy Charlot, president of Silmo, and Isabel Beuzen, director of communication, presented the awards to category winners. Rudy Jeanson, the director of Eschenbachs French subsidiary accepted the award on behalf of HumanWare.
HumanWare’s myReader, the worlds first low vision auto-reader, was named the Low Vision Equipment category winner beating competition from Optelecs ClearView+ video magnifier and EVS’s Amigo product.
Launched in 2004 myReader is a revolutionary product designed to benefit people suffering from eye conditions such as macular degeneration, diabetic retinopathy and glaucoma. Unlike its predecessors, myReader captures an entire page and then presents it to usersjust the way they want to read. Since being introduced to the market myReader has already changed the lives of hundreds of low vision users around the world.
‘We are thrilled with the result, winning the Silmo d’Or Award confirms our belief in the product and makes all the hard work worthwhile,’ said Greg Thompson, International Sales and Marketing Manager. “Recognition of this nature from international experts can only help promote and foster the sales of myReader in the European market and worldwide.”
About HumanWare
Based in Christchurch, New Zealand, HumanWare designs and manufactures innovative technology for people who are blind and visually impaired. Formed in 1988, and formerly known as Pulse Data International, HumanWare exports approximately 98% of its products worldwide to more than 30 countries, and has revenues of approximately NZ$70 million.
In January 2005, Pulse Data and VisuAide of Canada merged to form HumanWare, one of the world’s largest companies in the blindness and low vision industries.
Sales offices have been established in the United States, United Kingdom, Canada, Sweden, The Netherlands, Australia and New Zealand and the company supports a strong distribution network throughout North America, Europe, Asia and the Middle East.
Additional Information
For further information about HumanWare, please visit our website at www.humanware.com or contact:
Greg Thompson
International Sales and Marketing
greg.thompson@humanware.com